We are a Municipal company that reports to the Mayor’s Office at the Tel Aviv-Yafo Municipality. Our goal is to position Tel Aviv as a global hub of innovation and entrepreneurship, establish it as a global brand, and transform it into a leading tourist destination. We are dedicated to tourism, economic growth, and international outreach. We do this via four departments: Tourism (including incoming and domestic tourism and our convention bureau), Branding and Marketing, Operations, and Hotel Development. Our work entails partnerships with various City Hall departments, such as the Media and Marketing, Administration, and International Relations. We oversee municipal, national, and international initiatives that aim to establish the city as an innovation and entrepreneurship hub, a global brand, and a premier tourist hotspot. We also spearhead marketing initiatives that kindle curiosity about the values, achievements, and the diverse inhabitants of our city.
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© Barak Brinker
Tel Aviv Global & Tourism
What We Do
About Tel Aviv
Tel Aviv is a bold, inclusive city that opens its doors to everyone and offers endless possibilities. Tel Aviv is home to a diverse mix of artists, entrepreneurs, talented craftsmen, skilled professionals and creative innovators. The city’s dynamic culture is shaped by its vibrant residents. Thriving 24/7, Tel Aviv, the Nonstop City, welcomes everyone with open arms, offering unwavering support through life’s journey while providing an abundance of energy to propel you towards your dreams.
Tel Aviv Nonstop City Values
1
PLURALISM & MULTICULTURALISM
Tel Aviv embraces everyone; is a home to all minorities; and
actively promotes democracy and tolerance. The city believes that it will become a better place if everyone will be able to be who they truly are.
2
FREEDOM
Freedom of thought, of expression, of choice, and of creativity. Above all: the freedom to be yourself.
3
INNOVATION
A city that leads in all fields shaping the face of Israeli society. From tech startups to cultural ventures, the city breathes progress.
4
URBAN CREATIVE ENERGY
The place where everyone can express themselves.
5
DEMOCRACY
Tel Aviv exemplifies democracy with open elections, citizen participation, and transparent governance, promoting equal rights and diverse voices in decision-making.
6
INCLUSIVITY
The city prioritizes inclusivity through diverse cultural initiatives, accessible public spaces, and progressive policies, fostering a welcoming environment for everyone.
7
RESPECT FOR HISTORICAL HERITAGE
Passionately embracing its history, Tel Aviv preserves its heritage in streets, architecture, and culture. It proudly features UNESCO World Heritage Sites such as the Bauhaus White City and the ancient port of Jaffa, tirelessly safeguarding its rich history in every corner.
8
ENVIRONMENTAL SUSTAINABILITY
Prioritizing environmental sustainability, the city embraces green initiatives, eco-friendly urban planning, and a commitment to renewable energy, fostering a greener future.
Our Board of Directors
- Yael Andorn, Chairwoman
- Lior Shapira, LLB
- Ofira Yohanan Volk
- Nathan Wolloch
- Eyal Akerman
- Tzipi Brand
- Udi Carmely
- Efrat Makin- Knafo
- Itay Valdman
- Anat Inbar Gamliel
- Eliav Blizowsky
- Joanna Landau
- Mira Lavi
- Hemdat Sagi
- Merav Rotem-Naaman
Strategic Partners
